La-la lead-in

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Possible Answers: TRA, OOH.

Last seen on: –Eugene Sheffer – King Feature Syndicate Crossword – Jan 13 2021
Eugene Sheffer – King Feature Syndicate Crossword – Sep 30 2020
Eugene Sheffer – King Feature Syndicate Crossword – Mar 31 2020
Eugene Sheffer – King Feature Syndicate Crossword – Feb 27 2020
Eugene Sheffer – King Feature Syndicate Crossword – Dec 28 2019
Eugene Sheffer – King Feature Syndicate Crossword – Oct 8 2019
LA Times Crossword 27 Aug 19, Tuesday
Eugene Sheffer – King Feature Syndicate Crossword – Aug 23 2019
NY Times Crossword 21 Jul 19, Sunday
The Washington Post Crossword – May 29 2019
Eugene Sheffer – King Feature Syndicate Crossword – Mar 14 2019
LA Times Crossword 16 Dec 18, Sunday
The Washington Post Crossword – Dec 16 2018
Eugene Sheffer – King Feature Syndicate Crossword – Nov 28 2018
Eugene Sheffer – King Feature Syndicate Crossword – Oct 22 2018
Premier Sunday – King Feature Syndicate Crossword – Sep 23 2018
Eugene Sheffer – King Feature Syndicate Crossword – Sep 22 2018

Random information on the term “TRA”:

Helicophagus hypophthalmus Sauvage, 1878
Pangasius sutchi Fowler, 1937
Pangasius hypophthalmus (Sauvage, 1878)

The iridescent shark (Pangasianodon hypophthalmus) is a species of shark catfish (family Pangasiidae) native to the rivers of Southeast Asia. It is not a shark. It is found in the Mekong basin as well as the Chao Phraya River, and is heavily cultivated for food there. The meat is often marketed under the common name swai. It has also been introduced into other river basins as a food source, and its striking appearance and iridescence have made it popular with fishkeeping hobbyists, among whom it is also known as the Siamese shark or sutchi catfish. The swai’s omnivorous diet consists of crustaceans, other fish, and plant matter.

The fish is named for the glow or iridescence exhibited in juveniles, as well as the shark-like appearance of this and other shark catfish. It is also known as Siamese shark or sutchi catfish by aquarium hobbyists.

Adults reach up to 130 cm (4.3 ft) in length and can weigh up to a maximum of 44.0 kg (97.0 lb). They have a shiny, iridescent color that gives these fish their name. However, large adults are uniformly grey. The fins are dark grey or black. Juveniles have a black stripe along the lateral line and a second black stripe below the lateral line.

TRA on Wikipedia

Random information on the term “OOH”:

Out-of-home media advertising (also OOH advertising or outdoor advertising) or out-of-home media (also OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes.

Out-of-home media advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative.

The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe’s first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK’s out-of-home advertising trade association, shows that DOOH grew at a 29.7% CAGR from 2009 to 2014.

OOH on Wikipedia